Selling sponsorship packages with Selfie Cam built in

Sponsorship is the lifeblood of live events. But the menu of sponsorship assets at most events hasn't changed much in years: logo placement, PA mentions, VIP hospitality, and a banner somewhere near the main stage. Sponsors are getting smarter, and the old assets are getting harder to sell at the prices they used to command.

Selfie Cam gives organisers a new asset to sell — one that's measurable, shareable, and genuinely exciting for both sponsors and attendees.

What sponsors actually want

Before you can sell anything, you need to understand what sponsors are looking for in 2025. Brand visibility matters, but sophisticated sponsors are increasingly focused on three things:

• Impressions beyond the venue — reach that extends to social media and beyond
• Engagement data — proof that attendees interacted with their brand, not just walked past it
• Content they can use — assets they can share with their own audiences after the event

A Selfie Cam activation delivers all three. Every photo taken is a branded content asset. Every share is a measurable impression. And the platform's reporting dashboard gives you the data to back it up.

Building a sponsor tier around Selfie Cam

The most effective way to package Selfie Cam for sponsors is to create a dedicated activation tier. This is a sponsorship level that gives a single sponsor ownership of the entire Selfie Cam experience at your event.

What that includes is up to you, but a typical package might cover:

• Full-screen branded overlay on every photo
• Sponsor logo on the QR code landing page
• Access to the post-event photo gallery (with their branding throughout)
• Usage rights to all photos taken at the activation
• A post-event report with engagement metrics

Packaging it this way gives you something concrete to sell, at a price point that reflects the value — typically two to five times the cost of a standard logo placement.

Pricing the activation

Pricing depends on your event's size and audience. For a mid-sized conference with 500–1,000 attendees, a Selfie Cam sponsorship tier can typically command €3,000–€8,000. For large-scale festivals or sporting events, that number climbs significantly.

The key to pricing it confidently is data. If you've run Selfie Cam at a previous event, use your engagement numbers: how many photos were taken, how many were shared, what reach looked like on social. Sponsors respond to specifics.

What to say in the pitch

When you're presenting this to a sponsor, frame it around their goals rather than the technology. You're not selling a selfie tool — you're selling a branded content engine that puts their logo in front of thousands of people who chose to engage with it.

A simple framing that works: "Every attendee who takes a photo becomes a distribution channel for your brand. And unlike a banner, they're the ones sharing it."

Making it repeatable

The best Selfie Cam sponsorships are the ones that become a fixture. When a sponsor sees the results from year one — the photo count, the social reach, the quality of the content — they come back. And they bring a bigger budget.

Get in touch to find out how to build Selfie Cam into your next sponsorship prospectus.