Fan cam experience for stadium sporting events

Live sporting events are high energy occasions. There's a captive audience excited to get involved with the action. That said, it's hard to maintain that stadium energy throughout the entire day. There are lulls - people taking their seats, quiet periods of play or stoppages in the game that all drain the energy and kill the atmosphere.

At moments like this it's critical to keep the audience engaged in the occasion.

Give the crowd the spotlight

These lulls are an opportunity to flip the script and turn the camera on the crowd.Let them show their support by submitting a selfie right from their seat. They'll scan an on-screen QR code, snap a photo or record a quick video and upload it. After a quick check from the event team it goes live to the big screen within seconds - ready to motivate the crowd and build the energy back up.

How it works

A large CTA is shown on the big screen:

Supporters take out their phone and scan the QR code directly from their seats via their camera:

Bring them to a fully-branded landing page where they enter their details:

They then snap a selfie or record a short 15 second video showing their support for the team. They don't need to faff around with any app downloads here - running the experience through their smartphone browser instead of a dedicated app means it's done in an instant.

When they're happy with the result, one click and it's uploaded over 5G (or in-stadium wifi):

It's crucial to moderate incoming submissions to make sure everything is brand-safe - you don't want embarrasing inappropriate content on-screen. Use the event team to approve incoming content via a real-time moderation interface. It needs to work quickly and make it easy to review new submissions.

Within a few seconds approved submissions go live. This gives a "real time" feel to the experienice for the user - as if they're streaming straight to the screen themselves.

By queuing up the best selfies from around the stadium, you've now got a focal point that draws the entire audience in. You can build tension and reward the "biggest fans". Before you know it, the energy is back up and ready for the next play.

Activations like this aren't just reserved for the big-leagues. With modern web-based technology you can deploy these types of audience engagement ideas at smaller events like university games, sports days & local kick-abouts.